Texas creator campaigns · Based in Austin
Markerly has run creator campaigns from Austin since 2012. In Texas that has meant a statewide public-health campaign, road safety for TxDOT, a vaping message for young Texans and maternal health content in two languages.
Our Texas work
The right creators for a whole state are not the right creators for one high-risk group. Each of these campaigns started from who needed to hear the message, and the cast followed.
Texas Department of State Health Services
The brief: A statewide campaign in 2020 encouraging mask use, hand-washing and social distancing.
Who we cast: Creators who were free of political agendas, racially diverse and from multiple generations.
Read the case studyTxDOT
The brief: Road-safety campaigns, including one addressing speeding risks with the drivers most likely to take them.
Who we cast: For the speeding campaign, young male creators, including bilingual voices.
See public-sector workTexas Health and Human Services
The brief: A message for youth and young adults: quit vaping or don’t start.
Who we cast: Six diverse creators, using authentic storytelling in the formats that audience watches.
See public-sector workMaternal health awareness
The brief: Bilingual and culturally relevant content for mothers and caregivers in high-risk communities.
Who we cast: Maternal and infant health creators: pelvic floor therapists, mother-baby nurses and postpartum experts.
See public-sector workPlanning a Texas campaign
Who we work with
Markerly manages sourcing, vetting, contracts, content approvals and reporting. Who approves creators, messages and content is agreed before kickoff.
We delivered the creator portion of Healthy Texas inside an integrated agency’s statewide program. Your client relationship stays yours.
How we work with agenciesCreators are screened for fit with the program’s mission and for brand-safety risk, and your team approves the final list.
Public-sector and advocacy workOne team runs the campaign from the first brief to the final report, in one Texas city or across the state.
Campaign managementBefore the shortlist
Yes. Our published Texas work includes Healthy Texas for the Texas Department of State Health Services, the VAPES DOWN campaign, road-safety campaigns for TxDOT and Hear Her maternal health awareness.
In Austin, Texas. We have run creator campaigns since 2012 for consumer brands, agency teams and public-sector programs, in Texas and across the US.
Yes. Define the audience by the places the campaign needs to reach, then assess each creator’s audience geography against that brief. A creator’s home address alone does not establish where their audience lives.
That depends on the audience. Set language needs for each audience segment before casting. Spanish-language, English-language and bilingual creators can play different roles; translating one script does not settle the cultural or regional fit.
Yes. Markerly can handle creator sourcing, vetting, contracts, content approvals and reporting. The agency’s role, client communication, usage rights and delivery responsibilities are agreed before kickoff.
Include the intended audience action, regions and languages, approved messages, accessibility requirements, review owners, reporting requirements and procurement route. Use public information and the permitted procurement process; do not share confidential bid information.
Your Texas brief
Share the objective, regions, languages, timing and a working budget range. We can discuss the creator approach and what still needs to be decided.
For an active public procurement, follow its permitted communication process and share only public information.
